Client: Tony Dixon of IsSoftware Ltd
Relationship: New client
Background: IsSoftware Ltd is an IT services and consultancy company providing a one stop shop service – from requirement capture, design and implementation to delivery and project management.
Brief: IsSoftware Ltd needed a logo for their new software product ‘Active Reports’.
Project: During the initial consultation we discussed the nature of the software product and sketched out some rough ideas and it became apparent that they had a strong idea of the direction they would like us to explore creatively. We were then able to produce a range of concepts centred around a strong theme for them to choose from.
Result: We produced a logo that they were exceptionally pleased with and which could be adapted to use as an icon within the software itself.
Added value: As part of the project we produced a Logo Guidelines document, which initially caused some consternation that Pixooma were instructing the client on the use of their logo. However, were were able to demonstrate that this is a vital tool for ensuring that a company’s logo is used correctly by third-parties, therefore protecting the integrity of the brand. Once this misunderstanding was cleared up, they were extremely impressed with this additional part of the project.