Logo design | IsSoftware

“We have worked with other graphics houses in the past and the experience was not always a good one. We asked Mark at Pixooma to come and to talk to us about some graphics work, we had a need for a new product logo. I talked to Mark for about 2 hours, explaining to him the product and the market we would sell it into. He asked some questions about our ideas, the colours of the product branding and what message we had in mind and with a little brain storming we came up with an outline structure and framed the scope of the work. 3 days later Mark came back with the first proofs of the logo. As soon as we opened the document the images just bowled us over. It was right on the money, exactly what we were looking for. The hardest part was picking the final design from the 6 concept images provided in that first proof document. We accepted the 3rd design with no changes. We have since commissioned Mark for other work on this product set and found him to have the right stuff…” Tony Dixon
IsSoftware Ltd

Client: Tony Dixon of IsSoftware Ltd

Relationship: New client


Background: IsSoftware Ltd is an IT services and consultancy company providing a one stop shop service –  from requirement capture, design and implementation to delivery and project management. 

Brief: IsSoftware Ltd needed a logo for their new software product ‘Active Reports’. 

Project: During the initial consultation we discussed the nature of the software product and sketched out some rough ideas and it became apparent that they had a strong idea of the direction they would like us to explore creatively. We were then able to produce a range of concepts centred around a strong theme for them to choose from.

Result: We produced a logo that they were exceptionally pleased with and which could be adapted to use as an icon within the software itself.


Added value: As part of the project we produced a Logo Guidelines document, which initially caused some consternation that Pixooma were instructing the client on the use of their logo. However, were were able to demonstrate that this is a vital tool for ensuring that a company’s logo is used correctly by third-parties, therefore protecting the integrity of the brand. Once this misunderstanding was cleared up, they were extremely impressed with this additional part of the project.

www.issoftware.co.uk


Chosen logo design for Active Reports

Chosen logo design for Active Reports

Logo guidelines document for Active Reports

 

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