Why use a designer rather than a printer for your artwork?

When following up on a proposal recently, I was asked by the prospect to clarify what was different about what Pixooma would provide, versus other suppliers. Specifically one from a printer which was significantly cheaper. This was a great question and although I was able to answer it to some degree during our phone call  [Read more…]

Who’s responsible for this?

Taking responsibility is not just about owning up to mistakes (although I am a big advocate for doing that, and as quickly as possible), but it is about being proactively responsible as well. So this is normal behaviour, right? Nope… Recently I’ve begun to realise that something I do all the time and assumed was  [Read more…]

Use your head(er) but not too much…

Most of use at least one social media platform for business and in our personal lives, and each one allows us to personalise our pages, but what is the best way to do this? The imagery you use and the way you use it says a lot about you, and your business so be careful.  [Read more…]

No such thing as “that’ll do”

Our research has shown that a significant proportion of companies have concerns about hiring a designer or design agency. Some don’t know what to expect, some worry it is going to be a painful or drawn-out affair and there are those with concerns that they might not get what they want, or won’t like the  [Read more…]

Always assume it is wrong…

Proofing a document is easy isn’t? You just ‘take a look at it’, right? Wrong, and here’s why… Looks good to me… It’s natural when viewing a piece of marketing material you’ve created yourself (or commissioned someone to create), to look at it with the wrong ‘set of eyes’. “but…” I hear you cry “…I  [Read more…]

Communicate clearly – say what you do

I have been working on an ongoing project to improve the Pixooma CRM database (such as add ‘Industry’ tags) and cleanse the data, which will benefit our own marketing and also to help with searches when a member of my network says “Do you know someone who does…?”. In doing so it demonstrated a number  [Read more…]

Think of a number…

How much would you pay for a logo? Take a moment to think and then make a mental note of it down as I’ll refer to it later. But first… The perennial problem of pricing Despite a wealth of advice around how to price your services as a small business, it can still can be very difficult  [Read more…]

Why pretend to be infallible?

I have worked with a number of people over the years who felt it was a weakness to admit not knowing the answer to a client question or to suggest that there isn’t one single ‘correct’ answer, but I have never subscribed to this view. In fact, I see it as a strength rather than a  [Read more…]

Help us to help you…

Given that we live and breathe our businesses daily it is simply too easy to fall into the trap of thinking that everyone is as familiar with our brands as we are. A key tenet of good branding is ‘consistency’ and when done correctly this can mean that you start to worry that you might be  [Read more…]

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