Background: Ivy Rose is the new craft company of Pixooma’s Creative Assistant Jo Moore
Brief: Ivy Rose needed to create an identity for the new company and also a design for some new business cards.
Project: Ivy Rose produces hand made art and objects using traditional ‘felting’ techniques such as ‘Needle Felting’ and ‘Wet Felting’. However the company also produces lino-cut prints and it is likely that the creative output of the company will expand over time so it was deemed desirable to stay away from anything that indicated any particular craft technique, so as to not limit the brand.
Result: The chosen logo design is bright and colourful and makes use of the ‘Ivy’ and ‘Rose’ to create a professional look that is feminine and retains a ‘craft’ feel.