Marketing Director, RCI
Background: RCI is a division of the firm Wyndham Worldwide. Founded in 1974 by Jon and Christel DeHaan, it has grown to become one of the larger brokers of timeshare trades and has evolved from that into travel clubs. Mark Coster of Pixooma was employed by RCI as Lead Creative in their in-house studio from Oct 2007 to April 2014 and was involved with a wide range of exciting projects. One specific responsibility was the design and production of RCI’s B2C magazine ‘Endless Vacation’ (previously ‘Holiday’) which included the design of print adverts for the magazine.
Project: This advert concept required a considerable amount of photoshop work to accurately produce a realistic effect of the ship on the silver salver. Some of the key information was left as ‘xxxxx’ as the magazine was translated into 17 languages and this information changed by market.
This artwork is the copyright of (and is reproduced with the kind permission of) RCI.