Rockingham Motor Speedway was concerned that the number of visitors to their Diner was not as high as it could be, and the race simulation centre run by Grand Prix Race Driver was also keen to get more traffic to its business. Therefore, they came up with a combined package that could attract visitors to both the diner and the simulation centre. The offer they produced was the Racing lunch which combined a meal in the Diner with a spell on one of the simulators, but one of the key concerns was how to make local residents and workers aware of it.
We produced a large format trailer poster that could be left on the road verge to attract passing motorists, and it was even more important than ever that the content was eye-catching and concise as the viewers could be passing at 60mph! The text and the imagery needed to be simple and bold such that it would not distract the driver whilst still conveying the key information.
Both clients were very happy with the poster design and it now takes pride of place at the entrance to the track in Corby