What any of us want when running a business are loyal clients. Whilst some people might think that can be achieved by throwing lots of money at complex and expensive marketing campaigns; I disagree.
Month: January 2026
Everyone is not your customer – why you should qualify prospective clients
When you set up your business, it’s easy to believe that everyone is your customer. But very soon you learn that you must focus your time and energies on a specific target audience…