Are you keeping
in touch?
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Mark Coster
Founder of Pixooma
As a business owner, I try very hard to build strong relationships with clients, prospects, suppliers, partners and other business colleagues. I also invest a lot of time in making sure I maintain regular contact with them.
This is for three main reasons as they are more likely to:
Helpful and relevant
But how do you stay in touch with past and existing customers without being too pushy? You don’t want to be annoying or overly salesy and put people off by your constant chatter. I believe that to create genuine and meaningful relationships, you need to provide something that is helpful and relevant in a friendly and honest manner. That way your brand stays in their minds and in their line of sight, so when the time comes and they need your services, they will get in contact.
Whatever you do, and how you do it, remember to keep it personalised and as tailored to meet their own preferences and interests as you can.
Sounds simple but how do you achieve it?
I use several different methods to keep in touch. To me, it’s about making sure we have a well-thought out and balanced process, which doesn’t bombard people with too much information in a short space of time. I also recommend that you use your CRM system, emailing software and automation methods to help you to achieve your goals. But whatever you do, and how you do it, remember to keep it personalised and as tailored to meet their own preferences and interests as you can.
Some of Pixooma’s preferred methods are shown below:
Obviously, there are lots of ways to keep in touch. But whatever you do, don’t start off by doing lots of things and then in a few months find yourself downsizing your communications because it becomes too much work or slightly overwhelming. My advice is to start off by doing a few things well and above all do them regularly and consistently.
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