Art and science in perfect harmony

“Ours was a difficult job requiring an artist to capture basic ideas and portray them within a framework that had been outlined as best we, the client, could. Mark did an amazing job first time round then held our hand all the way until we had what we wanted. We were delighted with the result and commissioned a second work from him. This was a lot easier for both Mark and ourselves as Mark new what we wanted and we knew that we did not have to specify everything for him to be able to deliver the goods. Go to our web site if you want to see what he did. I have no hesitation in recommending him; brilliant chap to work with and very capable.” Michael H de Freitas, PhD, DIC, CGeol, C.WEM,
Emeritus Reader in Engineering Geology, Imperial College London

Graphic design isn’t just a case of ‘making things look pretty’, it’s about making things ‘work’ and this means that there is quite often more maths and precision involved than you might think.

Graphic designers need to be precise

A recent project for one of our trusted web development partners, Pearson Treehouse, illustrated this rather well. They were creating an educational website about a construction project in Twickenham for one of their clients which focussed on the relevant STEM subjects (Science, Technology, Engineering, and Mathematics).

Outside the building site would be a poster showing a technical illustration explaining what work was going on there. There was only one problem – it was huge, and wasn’t practical to create the drawings at 100% size. Therefore they needed someone to create digital (vector) illustrations that:

  1. Faithfully reproduced the beautiful hand-drawn illustrations
  2. Were millimetre accurate – the originals were drawn to a very specific scale
  3. Could be scaled to any size without becoming pixellated or blurry

Infintely flexible

These new vector illustrations also had an extra benefit over traditional hand-drawn schematics: The individual elements could be separated, adapted and recombined in different ways and be used in future illustrations, thereby maintaining absolute consistency of style, colour and approach. We relished this challenge and Pearson Treehouse’s client was delighted with the outcome, so we’ve already worked with them on their second illustration for this project.

We can help you…

If you have a project that requires an understanding of engineering drawing, or an ability to create mathematically perfect illustrations then we’d love to talk to you about your needs – please get in touch. And to get intriguing case-studies such as this sent straight to your inbox simply sign up to our emails and select ‘Putting You First: How we help our customers‘ from the available subject options.

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