In our tools and apps articles we have discovered and shared a plethora of ways to make our lives easier, quicker and more efficient. Some of the tools and apps we have used ourselves and some we have not.
This month, we wanted to focus on Adobe Illustrator; this is clever design software which we use every day enabling us to do what we do for our clients. Whether you want to build everything from scratch using paths and shapes, or automatically trace existing artwork, Illustrator makes it all straightforward.
Adobe Illustrator is an industry-standard vector graphics app that lets you create symbols, drawings, patterns, typography and complex illustrations for any marketing channel. So, whatever our clients want, from infographics and websites to posters and billboards, Illustrator is more than capable of achieving design perfection!
Did you know that computer graphics fall into two main categories: vector graphics and raster graphics? Adobe Illustrator creates vector artwork i.e., anything that is made up of shapes, lines, curves etc, including illustrations, icons, infographics and logos. And when it comes to output (.ai, .eps or .pdf) it is resolution independent. This means it can be scaled to any size and printed at any resolution without losing detail or clarity.
Illustrator is comprehensive, flexible and very precise, but if you’re looking for a quick fix to create a one-off graphic then it's probably best to look elsewhere
Precise and professional
We find Illustrator to be comprehensive, flexible and very precise, but if you’re looking for a quick fix to create a one-off graphic then it would probably be advisable to look at using something else, as it will take time to learn. However, with any design software, there are advantages and disadvantages, here’s a summary of the key points:
Advantages of using Illustrator
Disadvantages of using Illustrator
We like it because it gives you professional looking artwork. However, there are other software packages available, so we recommend that you find the one that works best for you.
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