Are you exhibition

season ready?

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After more than two years of none, or extraordinarily few, face-to-face events, it’s great news that we are slowly going back to physical exhibitions, conferences, events, shows and of course networking.

But after an enforced break, many people are reconsidering the suitability and relevance of their old roller banners and thinking that they might need to be updated. Whilst others, faced with some very enticing discounts on events, are contemplating taking the plunge and investing in their very first roller banner.

Keep it simple and punchy. They are not supposed to tell people everything you do or provide, just tweak their interest so that they want to make contact.

Maximise your investment

Not all of us need, or want full blown exhibition graphics, so having several roller banners can make all the difference between an empty and an engaging stand. But in terms of design advice, not much has changed. So, for the best results, we urge you to think about how you can get the most out of your investment.

Make sure it works hard for you

Here are some tips that will help you to get the results you want from your next event:

‘Less is more.’ Keep it simple and punchy. They are not supposed to tell people everything you do or provide, just tweak their interest so that they want to make contact.

Layout is crucial. Don’t put all the good stuff (USP, contact details etc.) in the bottom third of your roller banner. Often a table, or person, will go in front of them, if this happens, you might be kicking yourself.

Use the right size of font. Remember people might be walking quickly past or viewing from a distance so you need to ensure people can read things easily.

Make it bold and visual – you need to grab people’s attention quickly. Bullet points work well, as does a striking, perhaps even thought-provoking, image that is of the right resolution.

Consider its lifespan and try to keep it generic without being bland – If you have details of an offer which ends in one month avoid putting it on the banner as it’ll render it useless after that date.

Get the hierarchy right. Put the main message, USP or call to action in the top and/or middle third of the roller banner.

Make good use of spacing and white space.

Choose the banner size that’s right for you.

Have it professionally designed and get several people to check/proof it on your behalf.

Be brutal – If any element isn’t really helping the main cause, then don’t dither, just remove it.

Roller banners need to be easy-to-read and act upon, make use of bright contrasting colours, be fully branded (easily recognisable), look like they are a superior quality and be able to be reused at different events. Plus, by pairing it with other promotional items, like brochures, leaflets etc. your marketing will look consistent and professional.

Download Roller Banner Guide

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