Are you exhibition
After more than two years of none, or extraordinarily few, face-to-face events, it’s great news that we are slowly going back to physical exhibitions, conferences, events, shows and of course networking.
But after an enforced break, many people are reconsidering the suitability and relevance of their old roller banners and thinking that they might need to be updated. Whilst others, faced with some very enticing discounts on events, are contemplating taking the plunge and investing in their very first roller banner.
Keep it simple and punchy. They are not supposed to tell people everything you do or provide, just tweak their interest so that they want to make contact.
Maximise your investment
Not all of us need, or want full blown exhibition graphics, so having several roller banners can make all the difference between an empty and an engaging stand. But in terms of design advice, not much has changed. So, for the best results, we urge you to think about how you can get the most out of your investment.
Make sure it works hard for you
Here are some tips that will help you to get the results you want from your next event:
Roller banners need to be easy-to-read and act upon, make use of bright contrasting colours, be fully branded (easily recognisable), look like they are a superior quality and be able to be reused at different events. Plus, by pairing it with other promotional items, like brochures, leaflets etc. your marketing will look consistent and professional.
If you like these tips we can send future ones straight to your inbox…