Do you have a customer
It’s not hard to understand. A satisfied customer will stay with you. An unhappy customer will eventually find a better alternative to your business and leave.
Customer feedback seems more important than ever. You can’t even buy a cup of coffee without a sneaky survey making its way into your inbox, or appearing on your phone, asking about your transaction and how you felt about it. And whilst we all know that it’s important, it’s becoming all too easy to ignore these endless demands.
Focus on improvement
As a business owner, we need to know that our customers are happy. We also want to know what’s working, what’s not and where we can improve. And that’s because customer surveys/feedback, testimonials or reviews help us to:
At Pixooma we ask all our clients for totally honest “Warts-n-all” reviews. This means we can continue to improve, as we all know that it’s important to get the criticisms as well as the praise
Listen and make changes
That’s why we actively ask for feedback and undertake regular surveys. It’s an opportunity for two-way communication which is essential to the future development of our business. In addition, it’s a way of demonstrating that we can listen and make changes where necessary.
After all anyone can say how brilliant they are and how different they are to their competition, but really that doesn’t carry much weight. Anyone can big themselves up, it’s testimonials from others who have used our products or services that make the difference. Of course, they must be genuine, proved/well documented and honest, for true authenticity.
At Pixooma we ask all our clients for totally honest “Warts-n-all” reviews. This means we can continue to improve, as we all know that it’s important to get the criticisms as well as the praise. Fortunately, we have been going for a number of years (8+), so our Google, Facebook and Yell.com reviews are there for all to see, right there in the public domain.
Recently we landed a new client who had searched locally online for "Logo Design". We weren’t No.1 in the listing, but we were on the first page. His reasons for coming to us (and only us) were two-fold:
When it comes to building, maintaining and growing a business, we all need to remember that we are only as good as someone else says we are. So we need to take time to invest in collecting feedback, reviews and testimonials on a regular basis. This will then highlight any issues or shortcomings, enabling you to deal with them promptly, whilst keeping the customer in the loop throughout the process.
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