Does my business need
a brochure or leaflet?
A well-designed and easy-to-read business brochure, or leaflet, is a great marketing tool, especially when you need to reach out to new customers
Essentially, they are a perfect visual introduction to your business, a great way to tell your story and/or promote a product or service as they detail what you offer, why you do it better than your competition and explain the best ways to contact you.
Brochures and leaflets are also a great way to raise your long-term brand awareness and establish a good reputation. They work hard at making your business memorable as customers can take a copy away with them, meaning you stay in their hands and their minds for longer.
Brochures and leaflets are also easy to distribute and are a perfect addition to take with you when you are attending a networking event, trade show or other occasion where you are able to expand your company’s visibility. You can also mail them out to a targeted database and/or have a copy to download on your website.
So as you can see leaflets and brochures are a versatile and powerful addition to your company's marketing.
For more information on the importance of professional marketing materials see our article on brochures and leaflets.