Does my business need
a brochure or leaflet?
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A well-designed and easy-to-read business brochure, or leaflet, is a great marketing tool, especially when you need to reach out to new customers
Essentially, they are a perfect visual introduction to your business, a great way to tell your story and/or promote a product or service as they detail what you offer, why you do it better than your competition and explain the best ways to contact you.
For more information on the importance of a professional design see our article on brochures and leaflets
Brochures and leaflets are also a great way to raise your long-term brand awareness and establish a good reputation. They work hard at making your business memorable as customers can take a copy away with them, meaning you stay in their hands and their minds for longer.
Brochures and leaflets are also easy to distribute and are a perfect addition to take with you when you are attending a networking event, trade show or other occasion where you are able to expand your company’s visibility. You can also mail them out to a targeted database and/or have a copy to download on your website.
So as you can see leaflets and brochures are a versatile and powerful addition to your company's marketing.
For more information on the importance of professional marketing materials see our article on brochures and leaflets.