Perfection is a journey,
not a destination
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I saw a quote the other day that made me smile. “Strive for excellence, not perfection” - Joyce Meyer. I found myself nodding in agreement, because whilst I obviously want everything to look amazing for my clients, I am also aware that things must be realistic and meet agreed timings and budget.
We’ve all heard about an entrepreneur who waits for a perfect product to be developed. But because he constantly changes things along the way, it’s delivered late, which loses him the opportunity to launch it effectively. Or the project that has 20 people proofing a single page document, which then runs to 10 proof stages and is never concluded because of a disagreement relating to a personal preference.
Lifetime value
As a designer, I like things to be just right, but excessive tweaking, finessing and adjusting if nothing is significantly improved, can be a complete waste of time. To me, perfection is a journey, not a destination, so when working on a project I encourage clients to think about the lifetime value of the piece. When it comes to marketing collateral, nothing is forever and indeed for digital marketing channels, things can be changed quickly without any drama.
I like things to be just right, but excessive tweaking, finessing and adjusting if nothing is significantly improved, can be a complete waste of time
So instead of freaking out when you spot a mistake or blaming everyone for a delay when your chosen Pantone colour looks wrong, try to follow this simple advice instead:
Don’t sweat the small stuff
Remember, don’t agonise over small details at the expense of getting the job done. Of course, errors should be fixed, but good enough is much better than never completed!
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