Plan for exhibition success

Part Five: Plan ahead

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So you have a clear exhibition strategy, realistic print runs, trustworthy suppliers and you've considered the design? Surely you can relax now? Well, that rather depends on when you've done all this…

In our experience, businesses frequently don't allow enough time to prepare for an exhibition properly. Your show won't be a success if you do everything in a last-minute panic, as it often leads to mistakes and poor-quality materials which damage your brand.

This is the final in our five-part series of top-tips for exhibitions, which this time is about planning. Missed our previous posts? No problem read about them here: strategy, being realistic, the right suppliers, and good design.

Don't have a last-minute panic!

Issues can occur at any point in a project and can be a complete pain, but if you've left everything to the last minute they can be a disaster because you'll have no time to correct them…

PREPARATION: We've had clients critically delayed because exhibition organisers and other suppliers have taken days or even weeks to respond to urgent requests for information. Poor communication leads to frustrating delays.

DESIGN: One of our newest clients came to us very last minute when their usual freelancer wasn't available because they were travelling around Europe. Don't assume everyone is ready to drop everything and work with you.

PROOFING: We know of someone whose client had to reprint an entire 24-page brochure because they spotted errors they missed when they had previously checked and approved it. And this happened three times! Rushing things only leads to more error

PRINT: One of our print partners has suffered a number of power-cuts in the last few months, losing hours of production. If the deadline is tight there is very little a supplier can do to help you if they have a technical problem beyond their control.

DELIVERY: A print broker requested samples be delivered to his address in Sheffield, but instead was given the entire consignment when it was urgently needed in Central London. And we've had a client's print damaged in transit by chemicals that leaked in the van. Even at the end of a project things can go wrong. Without adequate time to correct it, every issue becomes a critical and possibly insurmountable problem.

Issues can occur at any point in a project and can be a complete pain, but if you've left everything to the last minute they can be a disaster because you'll have no time to correct them

Don't worry, we can help!

Clearly, as experienced graphic designers, we can help with the design of your exhibition materials, but our experience and our trusted suppliers mean we can offer so much more.

We provide bespoke, affordable pay-monthly packages that mean we can ensure everything is meticulously planned, professionally designed, on-brand, on-time and stress-free. 100% Guaranteed. Like to know more? Simply contact us today, or fill out our short questionnaire.

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