Plan for exhibition success

Part Two: Be Realistic

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So you've booked an exhibition, and you have a clear strategy Now you can relax. Or can you? …

In our experience, many businesses fail to plan ahead and consider what marketing materials they'll need. This leads to panic, last-minute decisions and mistakes being made.

In our continuing five-part series, we'll give you our top tips to ensure a successful exhibition. This time we're talking about being realistic. If you missed part one, you can read about strategy here.

How many do you need?

Running out of brochures, business cards or other materials before the exhibition has finished isn't great, but neither is having boxes and boxes of stuff leftover either - especially if you created it specifically for that one exhibition.

Rather than pluck figures for print runs out of the air, there are some simple calculations you can use to get to a sensible guesstimate:

Realistically, how many people could you talk to and hand a brochure to for each hour that you are at the stand?

How many visitors might walk past your stand for each day of the exhibition? And how many of them might pick up a leaflet and/or a card?

Do you have any specific targets at the exhibition you intend to leave materials with? If so how many prints will they need

Is there a trade-show magazine you're having a leaflet inserted into? What's the print run?

Are any of your partners exhibiting that will have a stack of your materials as well?

It also makes sense to prioritise your materials. For instance, you might have a blue-chip brochure that you only want to hand to serious prospects. In this case, you'd want to print far fewer of them than any general services/offers leaflets you leave on your stand for anyone to pick up.

Running out of brochures, business cards or other materials before the exhibition has finished isn't great, but neither is having boxes and boxes of stuff leftover

Don't worry, we can help!

Clearly, as experienced graphic designers, we can help with the design of your exhibition materials, but our experience and our trusted suppliers mean we can offer so much more.

We provide bespoke, affordable pay-monthly packages that mean we can ensure everything is meticulously planned, professionally designed, on-brand, on-time and stress-free. 100% Guaranteed. Like to know more? Simply contact us today, or fill out our short questionnaire.

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