A business wanted us to change the red in one of their supplier’s logos so it would be easier for them to work with. It was a respected brand with which they were partnering. But rather than work to their partner’s brand guidelines and replicate the exact pantone reference for their iconic red, they thought they would cut a few corners and use something similar. We declined and instead followed the correct corporate guidelines.

We've heard of companies asking designers to 'Photoshop' images to remove the watermarks. This clearly indicates that they've not paid for the images like most decent businesses would. We would never do this - all images we supply are licenced and paid for properly. If a client brought us a watermarked image and asked us to 'Photoshop it', we'd point blank refuse.

A website agency was doing an online presentation, and we happened to be in the audience. Image our surprise when the images they used were not their own. Once again, they displayed distinctive watermarks and were not of the right size or clarity you might expect. This is a massive faux pas - there is a wealth of good quality stock imagery at very low prices, in fact some is free! So there is no excuse for stealing it.