Tell us what you want, 

what you really, 

really want!


It may come as a surprise to you to know, that try as we might, we're simply not psychic. So, when you want something designed – be it a brochure, leaflet, email template, banner or website, we need to understand, as a bare minimum, exactly what you want to achieve, what you are expecting to see, as well as your budget and your timelines. 

Whilst, we have over 20 years’ experience of working with the most basic of information, if you want to get the best value out of your project, then having a good brief is essential, as well as a reasonable lead-in time. These two things enable us to allow for:



Exploration of ideas

Proofing and concepts


Involving us earlier in the project can be preferable, as it may mean we can provide alternative ideas, which could achieve better results.

The brief doesn’t have to be a beautifully crafted, very detailed, 20-page document about your design project, but it is helpful if it can answer the following key questions:

What timings you are working to?

Who’s involved when it comes to checking and sign off?

Who’s it for - describe your target audience?Exploration of ideas

What’s the purpose of the project/campaign?

What designs/concept you like or don’t like?

What do you want them to do when they see it?

What does success look like for this campaign?

When do you want to launch this campaign?

What will you do next, assuming your audience act in the way you intend?

What is your brand style - quirky, serious etc.?

What have you done before and how well did it work?

What will you supply – copy, images, brand guide etc, and what do you need help with?

Less important are the specifics, i.e. whether it’s a brochure, postcard, leaflet, PDF or email campaign. Define them by all means but they aren't critical.

Involving us earlier in the project can be useful as well, as it may mean we can provide alternative ideas, which could achieve better results.

So, the next time you engage a graphic designer, it makes sense to share with them everything you can about the project or campaign in a timely manner. Because that way you will see what you want to see quickly and more easily, meaning less hassle, stress and of course a greater return on your investment.

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