Top tips for creating
a memorable new logo
The secret to creating a memorable new logo is to ensure that it conveys the business’s intended messaging in an easy-to-understand and readable way. A new logo needs to be well designed. It also should be:
Capable of being easily identifiable at a glance.
Have features that can be easily recalled.
Avoid trends and unnecessary effects and design for the long-term.
Have the ability to be scaled to varied sizes and in different contexts without losing quality.
Tailored to fit the purpose and identity of the business and appeal to your target audience.
For more information on the importance of a professional logo see our article on logo design.