What file format should
your logo be?
Once you’ve signed off on your new logo design it’s important you make sure your graphic designer supplies it to you in three different file formats.
These are: Vector (.ai, .eps, or .svg), JPG and PNG. The most important of these is the vector file. Whilst you won’t be able to open this file format unless you have the right software, the vector file will allow your logo to be enlarged to any size without any loss of quality, so are very flexible for print and web use.
But not every website build platform can use vectors, and if you want to use your logo on social media platforms or in Word, Excel or PowerPoint programmes, then a JPG works best, as they are almost universal in their use. As handy as they are though, they don't support transparency, so that is where the PNG comes in.
So your logo designer should provide you with all three formats:
For more information on the importance of a professional logo see our article on logo design.