What’s the main purpose
of a logo?
The purpose of a logo is to identify your business, differentiate it from your competitors and encourage people to engage and then connect once they have seen, and or been reminded, about who your business is, what you do and how it makes them feel.
Essentially, it’s the face of your brand – a visual representation – so avoid trying to overcomplicate it with too much detail.
For more information on the importance of a professional logo see our article on logo design.