Are logo guidelines
Having logo guidelines in place means you can have control over the way other people use your logo, ensuring its visual appearance is always consistent, recognisable and of the highest standard regardless of the type of media being used.
They also ensure that your logo always appears the correct size and colour, has an agreed background and the right amount of space around in order to look professional and create a strong brand identity.
Logo guidelines are essential to help clarify what your business stands for as well as being able to communicate your purpose, personality and promises. They also mean employees, business contacts, suppliers and third parties will know when and how to use it properly, making your branding easily accessible to everyone.
For more information on the importance of a professional logo see our article on logo design.