Why do you need
a business magazine?
Producing your own business magazine is a great way to build brand awareness, attract a new audience, create community, boost morale, increase sales and promote engagement through a different marketing channel. Over time, a business magazine will also add value to your customer experience and nurture brand loyalty.
Starting your own business magazine will give you a unique voice. A way of creating authority and credibility, allowing you to showcase your products and services, as well as sharing the latest news and ideas about your organisation and industry with your staff, clients, prospects, suppliers and other contacts.
Business magazines are also visually appealing because of their quality, eye-catching images, striking headlines and interesting articles. There is also the benefit of them having a greater longevity and being read in greater detail by more people than other forms of marketing.
You also have the option of making it revenue-generating by selling advertising space, or indeed making it subscription based.
For more information on starting your own business magazine read our 10 Secrets to a great magazine…