Why you need

a CMS!

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Website design has become increasingly more sophisticated and technical in recent years. Way back in 2005, when many websites were still static, it was the role of the website designer to manage any additions, uploads or changes. 

Now, however, a content management system (CMS) normally comes as standard and for a great price, regardless of whether you are wanting a new website or are upgrading your existing site.

Putting you in control

The benefits of being able to add, amend, delete or manage your own website content, without the time and expense of a website expert cannot be underestimated. Being in control of your own site and making decisions as to when and what you change or enhance, thanks to simple template designs, is very much the norm. This is perfect for us non-technically minded people as it enables us to be proactive rather than reactive without the need to learn or use complicated code.

Of course, there are many different types of CMS systems to use. WordPress is perhaps one of the most well-known. That’s because of its easy to use template system and long list of features, tools, plugins and widgets all of which are designed to make editing your own website both simple and easy to do, whilst at the same time improving the user experience.

Wherever you are and whatever device you are using, WordPress enables you to seamlessly access and update your website quickly and without any drama. Plus, whatever you do in the ‘back office’ can be seen immediately live, as soon as you click update.

Being in control of your own site and making decisions as to when and what you change or enhance, thanks to simple template designs, is very much the norm

Don’t forget the SEO benefits!

We all understand the main benefits of cost and time saving, which a comprehensive CMS system can deliver, but did you know that there are also search engine optimisation (SEO) advantages too. Search engines give preference to websites who have:

New and updated content

Responsive website design

Clean and clear URL’s

RSS feeds, blogs or social media links

Focused keywords

Relevant images (including descriptions)

Title tags and description metatags

Internal linking structure

Quick download speeds

Inbuilt analytics

Obviously, what a website is used for will dictate what type of CMS system you need, if indeed one at all. One of our clients, who has an information only website, still prefers their website designer to make any changes for them. These changes happen annually, so to them it’s probably not worth the hassle to upgrade to a new site design with CMS built in as they wouldn’t ever use this added functionality often enough to get their money’s worth!

If you'd like a no-obligation chat about your website needs, then please give us a call - we'd be happy to discuss them with you.

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