Your business is much more
than your logo
On its own, your logo is NOT important. Yes, you heard that right, a designer playing down the benefits of a carefully designed, bespoke logo. That’s unheard of surely? Probably, but the key words here were "on its own". Because let’s face it no matter how amazing, beautiful or clever your logo is, on its own it cannot explain properly what you do, highlight your ethics, solve your business cash flow issues or bring you oodles of new clients.
No for that you need other things to support you:
Room to evolve
Of course, a logo is essential, and it pays to get it right. But a good logo also needs to evolve, whilst remaining functional. Sometimes these may mean some subtle tweaks, occasionally a complete redesign might be needed to remain relevant and engaging.
Whatever your need is, we strongly recommend that you only update your logo for a valid reason. Changing it on whim or because you’ve grown tired of it, or fancy a change are not good reasons.
Recently we have been involved in logo work with clients where the reasons to update their logo were completely justified and we enjoyed collaborating with them to get it right. These should highlight when a logo should be changed.
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