Mark Coster

We’ve all heard the phrase ‘failure is not an option’. It’s often bandied about and used as a badge of honour, or perhaps a mark of bravado, but surely this is nonsense?

It’s a good job that we’re not all the same! Not only do we run our businesses uniquely, but we also focus on different marketing activities and execute campaigns in our own inimitable style. But remember just because no one else is doing what you are doing doesn’t make it a bad idea.

As anyone who runs a small business will tell you, things are far from plain sailing at the moment. Inflation, rising interest rates, increased operational costs, finding and retaining profitable customers, balancing profitability and growth and of course that all important one – cash flow can start to get in the way.