You hear the word ethics and ethical banded about a lot these days, as increasing numbers of businesses want to attract customers by demonstrating that they display the right kind of values, principles and behaviours. But what does it really mean?
We've all had situations where a clients hasn't been met. Whether we’ve missed something critical, or a client has changed their mind, doesn’t really matter. What’s important is that you don’t take it personally.
When making decisions about what products to buy and/or what suppliers to use, we often use price as an indicator. But as we all know, price can often bear no resemblance to either value, quality, or the level of service received.