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A self-help book that challenges the selling stereotype

A self-help book that challenged the selling stereotype By Are you a fan of self-help books? I’m not a super fan, but I do like practical guides that show you in a sensible and easy way how to improve yourself and/or your business. I don’t like the ones that: But if the writer is kind, […]

Are you leveraging the power of free?

Are you leveraging the power of free? By We all love a good freebie, but do you know whether it’s good news for your business or not? As a business owner, making money is essential, as you will have regular and necessary outgoings to cover, plus of course you want to make a profit. But […]

You can’t hurry good marketing

Marketing campaigns used to take many months from conception to implementation. Now you can do a quick email to your prospects in minutes. But is speed a good indicator of quality, or are there other things that need to be considered?

Logos – what happens when you get it wrong?

Many of them are memorable, eye-catching, clever, colourful and above all highly appropriate. But just occasionally there’s a Friday afternoon job. You know the sort I mean?

A logo is just the beginning, of your branding journey

When you start a new business, everyone says that you should have a logo, but have you ever wondered why it’s so important?

New Year – Fresh Start?

Congratulations, you’ve made it through Christmas, hopefully enjoyed a break and are now faced with a blank canvas for 2023. But what's next…?

Is an ad for life or just for Christmas?

When it comes to Christmas advertising, retailers have always been intensely competitive. But is the budget an indicator of quality - the evidence would suggest it isn't…

Patience is key to executing a marketing campaign

A good marketing campaign needs to interest and excite your chosen audience, so the messaging, timings and associated elements need be right, enabling you to get the right results.

The sticking point of statistics

In theory, statistics should help settle arguments. They ought to provide stable reference points that everyone can agree on. Yet in recent years, they seem to have lost their power.
If you make your business about helping others,
you’ll always have plenty of work.

Chris Guillebeau, Author

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