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Want a professional visual identity that will create a good first impression of your business, set you apart from your competitors and spark a connection with your customers?

When designing your brand, you need to think about everything, from your name and logo to your preferred colour scheme, images, font and strapline so you can represent your company’s best qualities.

If this sounds like too much to do yourself… there is another way.

Developing a powerful identity

At Pixooma, we'll help you through the branding process. We take the time to learn and understand your business, target audience and objectives, as well as discussing any ideas you may have. We then use our experience and skills to create a selection of quality logo concepts from scratch. Once we have your feedback, we refine and perfect the designs, until you are happy.

Because your logo is central to all your marketing activities, it needs to be the first thing your customers will look for, and be reassured by, when they see communications from your brand. As part of our comprehensive service, we'll show you how your branding could look and work on other media – business card, leaflet, advert, website etc. and how easy it is to simply extend your branding across different channels.

Remember, a well-designed logo is essential for your continued business success. It has the ability to convey meaning, communicate values, build trust, connect to and influence customer emotions, and stand the test of time.

For complete peace of mind, don’t forget we offer a 100% satisfaction guarantee.

We'll happily create a bespoke branding proposal to precisely meet your needs, simply fill out our questionnaire and we’ll be back in touch shortly.

Branding checklist

Building a good brand and creating tangible impact comes down to the following 10 things:

Authenticity

Having a unique voice

Expressing your purpose and personality

Being recognisable

Being consistent

Saying who you are and what you offer

Telling a good story

Delivering the promised experience

Empowering your customers

Developing loyalty

CASE STUDY: The Sales Ace

Design for The Sales Ace business cards using new logo
Roller Banner mockup as part of logo design project
Logo Guide document as part of brand design project for The Sales Ace
Website mockup as part of logo design project

As a result of the pandemic, Julie Futcher’s sales business experienced considerable change. She wanted the branding for her new company – The Sales Ace - to reflect her values and highlight where the business is now, whilst continuing to stress the importance of sales in ongoing business development and growth.

At its very core, The Sales Ace provides sales training, sales consultancy, and LinkedIn lead generation services to enable you to achieve success for your business. And, because Julie had previously used Pixooma’s innovative design services, Mark was her first choice to work on her new branding.

Pixooma’s initial discovery process was extensive. It really resonated with Julie, helping her to think not only about her target market, but what the main image of the business should be. The process only took a couple of weeks and has resulted in a new logo and brand that Julie is absolutely “over the moon with!” Pun completely intended as the logo features a rocket at its core and a catchy tagline too – “skyrocket your sales”.

Since the new branding was introduced Julie has received lots of positive feedback from old and new clients alike. It has also helped her to generate some fantastic new leads too. Julie is delighted with the response and thanks Mark for his hard work and creative excellence.

Just think how a brand like this could help boost your business! Simply fill out our questionnaire and we'll provide you with a bespoke proposal to consider.

Julie Futcher

What's involved in producing a brand logo?

Over our many years of experience we've developed a process which is designed to really understand your brand and its values, and deliver a bespoke logo you'll love.  And just as importantly, a logo that will be flexible to meet all your future needs.

Getting to know you

Although we'll often have a quick chat with you to discuss your project, we find that our brand questionnaire is the best way to gather the key information and understand your challenges.

Once we have that information we can create a bespoke design proposal for you…

A proposal to suit you

We'll deliver your proposal to you in the way that you prefer: whether it's a full PDF proposal with every detail covered, a simple email outlining the key points or something in between.

And because we provide fixed prices for every project there'll be no nasty surprises at the billing stage, guaranteed.

Once you've approved our proposal we're ready to get started…

A journey of discovery!

No-one understands your brand like you do, and without that in-depth knowledge there's a danger we'll make assumptions or be overly influenced by our own preconceptions.

So we start with a 'Discovery session' where we'll guide you through some lateral-thinking exercises to really think about your business and what it represents. In doing so we'll really get 'under the skin' of your brand.

Let's get started!

We’ll use this information to explore a number of ideas and then narrow down to the most promising for development. We’ll then develop these ideas further and select the strongest to present to you (with a secondary concept if there is a strong enough contender). 

As part of the concept we'll also deliver a number of relevant mockups (based on your questionnaire responses) so you can see the logo in context. We’ve found this helps our customers visualise the new brand much more effectively

Then it's time proof and approve…

Refinement

Following feedback from you, we will either refine the agreed idea, explore a variation of it, or develop an entirely new concept if it doesn’t meet your approval.

This phase continues until you are 100% happy, with all rounds of amends (and/or new concepts) to complete the project included as per our original proposal.

As long as you don't change the brief, the cost to you does not change from the original quote - that's all part of our 100% Satisfaction Guarantee!

Once approved it's onto delivery…

Delivery

Once approved, we’ll create and provide all of the following (and we'll add all the final files to your client portal*) :

  • Black, White, and Greyscale versions of the logo, for more flexible brand usage
  • All versions as master EPS files (so you have complete control and can create sub-brands in future if needed, or evolve the logo in the future)
  • All versions as JPEG and PNG files (so you have complete flexibility to use the logo as you need)
  • A comprehensive logo guidelines document which documents the fonts, colours, sizes, ‘Dos and Don’ts’ of your logo
  • File Format Guarantee - We’ll provide any additional file format that you need for your logo at any time in the future, FREE of charge
  • 100% Satisfaction Guarantee

*Every Pixooma client is provided with a secure 'Client Portal' where you can find lots of useful content and links including all completed project files and your invoices.

Other examples of our logo and brand designs

Logo design
Logo design for Intensys Life
Logo design for One Unique Solutions
Logo design for Smart Business Recovery

Frequently asked questions

If you have a strong idea of what you want then great, but if you have no idea at all that's no problem.

We're very experienced at getting to the root of what's needed and extracting the key information even if you have no idea what you want until you see it.

Our process is designed to guide your through everything effortlessly and we're as invested in the success of your brand as you are, as Julie Futcher's testimonial above demonstrates.

One of the most common questions we get asked is "How long will it take you to design it?".

It'll vary with each project, but a good rule of thumb is to allow two weeks for us to create the initial concept for you (see the 'What's involved…' above). After that, allow two or three days for each new proof following amendments from you.

Actually though, what most people don't realise is that the biggest influence on the time taken to complete ANY project is you, the client. Clients tend to under-estimate how long they will need to check each proof and provide feedback, and their day-to-day work gets in the way and causes delays.

Therefore we generally do not give exact timescales because it's mostly out of our hands. However, if you had a specific deadline that MUST be met then we would agree milestones that you'd need to meet in order for it to be possible, and we'd agree our own to match.

Given the number of variables involved there is no one-size-fits-all answer. That's why we developed our brand questionnaire- it gives us the answers we need so we can provide you with a bespoke proposal and a fixed price.

Your logo will be the cornerstone of your brand and all your marketing materials for years to come, so it makes sense to allocate a healthy budget to it. With the lifetime value it brings, its sensible to expect the cost to be something like your annual household spend for things like utilities or council tax. And don't forget this includes any additional concepts that are needed, all the amends needed to complete the project and our 100% Satisfaction Guarantee.

Every project is different though - so to get a bespoke proposal – simply fill out our brand questionnaire

Our comprehensive process (see 'What's involved…' above) ensures that it's very unlikely that the concept we present is completely off-target.

However, even if it is, this isn't a problem. We simply use your feedback and our many years of experience to create a brand new concept that's much closer to your needs, and a better starting point for the project.

And don't worry, if we do need to start again, there is NO additional cost to you. The fees agreed at the start still apply, so you don't need to worry about escalating costs or nasty surprises in the final invoice. It's all part of our 100% Satisfaction Guarantee.

No. We provide a fixed-price proposal that includes ALL amends. That means we don't charge for 'additional rounds'.

The only exceptions are if the brief has changed since the project has started, or if you ask us to make major changes to parts of the project that were already approved. In these unlikely events we'd always tell you in advance the extent of the additional costs - so you'll never get a surprise at billing stage.

We find our clients are as keen as we are to complete the project so we've never had to charge extra.

  1. 50% Deposit – before any work starts
  2. 40% Interim – usually a key milestone such as delivery of first visuals or after an agreed time has elapsed
  3. 10% Completion – Only when the project has been completed to your satisfaction do we issue the final invoice

We'll send your all of the final files below, and we'll add them to your client portal*

  • Black, White, and Greyscale versions of the logo, for more flexible brand usage
  • All versions as master EPS files (so you have complete control and can create sub-brands in future if needed, or evolve the logo in the future)
  • All versions as JPEG and PNG files (so you have complete flexibility to use the logo as you need)
  • A comprehensive logo guidelines document which documents the fonts, colours, sizes, ‘Dos and Don’ts’ of your logo
  • AND our unique 'File Format Guarantee' - We’ll provide any additional file format that you need for your logo at any time in the future, FREE of charge

*Every Pixooma client is provided with a secure 'Client Portal' where you can find lots of useful content and links including all completed project files and your invoices.

No. And here's why…

  1. We're creative consultants and we operate collaboratively with you to fully understand your needs and provide bespoke solutions. If you don't like our designs then we'll go back and create new ones and work with you until you are completely happy. Pitching for work reduces the design process to a 'Beauty Parade' with a simple 'like/dislike' for every idea presented from each party. 
  2. We still have to take a lot of time and effort to create the design concepts and there is a possibility of losing all the time invested into it. And without the insights that a consultative approach brings (see point 1) this is much more difficult. Ultimately the odds of 'winning' naturally reduce with every new agency that's asked to pitch. Thereby increasing the chances that our investment in time and money will be lost.
  3. The concept of pitching for work seems to be something that almost exclusively happens within the creative industries and it's a real problem, as it seriously devalues the work of a designer and agency. You wouldn't ask your car mechanic, your financial advisor, or anyone else to produce work entirely for free and in competition with several others. 

Most importantly of all - YOU lose out with this approach. On the face of it, it seems like a good deal – you get multiple ideas to review (and for free) and then can work with the agency that produces the design you like the most. BUT, what if you don't like any of them? What if, with more information and insight one of the other agencies would have come up with a much better idea that you'd LOVE rather than picking the best of 'what's there'?

Design is the silent ambassador of your brand

Paul Rand, Graphic Designer

Call us on 01536 217007 or email us today for a no-obligation chat about your branding project, or simply fill out our questionnaire and we’ll be back in touch shortly. 

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