After 12 years of running a business I know being busy today is no guarantee of being busy in 6 months’ time. But that’s ok, because the unseen engine of my marketing machine is still happily ticking over in the background.
Category: Author
The dangers of hourly pricing
As a business owner, setting the right price can often be one of the most challenging aspects of running a business.
Everyone is not your customer – why you should qualify prospective clients
When you set up your business, it’s easy to believe that everyone is your customer. But very soon you learn that you must focus your time and energies on a specific target audience…
Want to increase visibility and engagement? Try responding to LinkedIn questions
Want to increase visibility and engagement? Try responding to LinkedIn questions Home » Blog » Author Mark Coster Founder of Pixooma As a regular user of LinkedIn, I often come across posts from people whom I have met briefly, but are not yet one of my regular connections. So, what do you do when they […]
Will artificial intelligence steal my job?
AI is already embedded into many industries in the UK including finance, insurance, retail, and healthcare. But whilst some business owners are embracing it, others remain more circumspect.
The importance of recognising business milestones
The importance of recognising business milestones Home » Blog » Author Mark Coster Founder of Pixooma When I started Pixooma 10 years ago, I was adamant that putting customers first and providing excellent customer care was essential. In the early years, I did lots of research, trying to discover news ways to help the business […]