For those of you who are old enough to remember the 1981 classic song from UB40 – One in Ten, all you need to know is that it might have been the inspiration for our latest client 10th business birthday promotion.
Category: Mark Coster
Running a successful business is a journey, not a destination
In March, I wrote a blog reflecting on 10 years in business and dealing with some questions about how it all started. In this month’s blog I would like to talk about how we got to where we are now.
Great design is not just about aesthetics; it’s also about psychology
Design psychology is all about designing something that will resonate with your intended users, evoke the desired emotions, and drive action. And there is no other project that I can think of that conjures up design psychology success than that of our road signage.
Patience is a virtue when it comes to successful marketing
Gone is the effort and long lead-in times that used to go into marketing campaigns of old. Now, you can email your database, or contact your social media audience, in literally minutes. But does that work?
Reflecting on 10 years in business – how it all started!
Cast your mind back to March 2014. David Cameron was Prime Minister, Prince Harry launched the Invictus Games, same sex weddings in the UK were given the go ahead and in small village near Kettering called Little Cransley, a new business was born.
Big change versus small changes
If you want to make changes or improvements to the way you do business, or indeed operate your business, then incremental change, involving small and continuous improvements is more successful than radical changes