Category: Mark Coster

Pixooma – 2024 and beyond: How an understanding of your market and being proactive to change can lead to success

Pixooma – 2024 and beyond: How an understanding of your market and being proactive to change can lead to success

In the year we launched Pixooma, Professor of Stephen Hawking warned that artificial intelligence (AI) “could spell the end of the human race”. And 10 years later, whilst its development has continued apace, as of yet, we have not experienced too much disruption to what we do.

Great design is not just about aesthetics; it’s also about psychology

Great design is not just about aesthetics; it’s also about psychology

Design psychology is all about designing something that will resonate with your intended users, evoke the desired emotions, and drive action. And there is no other project that I can think of that conjures up design psychology success than that of our road signage.

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