Category: Author

Why it’s important to understand and include the principles of effective design Home » Blog » Author » Page 2 Mark Coster Founder of Pixooma In June, part one of my blogs focusing on the psychology of design revisited a favourite topic of mine – the redesign of the UK motorway signage in the 1950’s/60’s. […]

As many of you know 2024 marks Pixooma’s 10 year anniversary. In the past few months we have celebrated in many different ways. But at 10am on 10 October 2024, we will be doing things differently – that’s because we have created the first ever Pixooma Day.

In the year we launched Pixooma, Professor of Stephen Hawking warned that artificial intelligence (AI) “could spell the end of the human race”. And 10 years later, whilst its development has continued apace, as of yet, we have not experienced too much disruption to what we do.

For those of you who are old enough to remember the 1981 classic song from UB40 – One in Ten, all you need to know is that it might have been the inspiration for our latest client 10th business birthday promotion.

In March, I wrote a blog reflecting on 10 years in business and dealing with some questions about how it all started. In this month’s blog I would like to talk about how we got to where we are now.

Design psychology is all about designing something that will resonate with your intended users, evoke the desired emotions, and drive action. And there is no other project that I can think of that conjures up design psychology success than that of our road signage.