What good is a guarantee?
| 10 June 2019
In my last blog, I disagreed with an article which suggested a guarantee was a crazy thing to offer. You can read the full blog here. But in this blog, I want to look more closely at how useful a guarantee, brand promise or strapline actually is. Lots of companies use grand-sounding phrases, but what do [Read more…]
You don’t have to be crazy…
| 7 May 2019
I recently read an interesting article about how to deal with your designer if you don’t like what they’ve done. But it was one sentence that captured my attention: “…if the designer is crazy enough to have a “satisfaction guaranteed” clause…”. Pixooma has a 100% Satisfaction Guarantee, so… Am I crazy? I don’t think so! I was [Read more…]
Wish you were here…?
| 17 April 2019
I recently came across this sign at a local cemetery and was utterly confused as to why it was there. Take a look at the image below and you’ll see what I mean… We’re telling you nothing. Nada. Zip! Graphic design – whether it’s a leaflet, website, or map – is about conveying information clearly [Read more…]
You don’t need to go to Mars
| 21 February 2019
Recently we learned that NASA’s Mars rover, ‘Opportunity’ had stopped working after a serious dust storm had hampered its solar panels, starving it of battery life. Now you might think, why on earth (or Mars) did they not give it better batteries or an alternative source of power? Well, the truth is that although NASA [Read more…]
On its own, your logo is NOT important
| 24 January 2019
Whaaat?! As someone whose living is based upon crafting carefully designed bespoke logos, surely this is a strange (if not daft) thing for me to say…? Not if you re-read that sentence again… The key is the part that says “on its own”. No matter how amazing, beautiful or clever your logo is, on its [Read more…]
More about the ‘How’ than the ‘What’
| 7 December 2018
One of Pixooma’s trusted web development partners, John Scotcher of Pearson Treehouse said something which resonated with me. In conversation with me and a client, he said: “…design is not about buying someone based on their portfolio – it’s about buying into someone who can produce a bespoke design via a process…” And I think [Read more…]
Why Visual Content should be a Vital Part of your Marketing Strategy
| 20 November 2018
GUEST BLOG: Beth Williams of The Sales Manager What is Content Marketing? And why is it so important? Content Marketing is an approach to advertising which prioritises the creation and distribution of informative content over sales pitches. It’s important because, in the age of social media, content marketing is king! Have I said the words [Read more…]
Henry Ford’s view on quality
| 23 October 2018
Henry Ford is quoted as saying “Quality is doing the right thing when no one’s watching”, and this is Pixooma’s philosophy too. Let’s take a printed brochure as an example: The copywriter considers every word, comma and full stop very carefully. They examine the text over and over in order to perfect it The photographer [Read more…]
I don’t like the design
| 4 October 2018
What if you don’t like your designer’s initial concepts? Can your designer simply present alternative ideas, or will your project grind to a halt? Plus, how much could additional rounds of amends cost? This can be an issue, but not when you work with Pixooma because we: Calmly use your feedback to ensure the next proof [Read more…]
