Every day is a school day…
| 17 May 2018
Ok, I’m a graphic designer and have spent over 20 years honing my skills, so does that mean I know everything? Absolutely not! A love of learning None of us ever stop learning and I love to expand my knowledge across the entire creative discipline: Finding out about new features in the professional creative software [Read more…]
The Trust-o-meter: A ‘Black Hat’ story
| 8 May 2018
In my blog, Heroes and Villains I explained how I believed ‘Black Hat’ and ‘White Hat’ techniques weren’t just restricted to SEO practices. In my opinion, they’re indicative of the overall ethics of a company. Which way is the needle pointing? I’ve always said that in my head I have a sort of ‘Trust-O-Meter’ that gives me [Read more…]
Heroes and villains
| 16 April 2018
Ever been duped, ripped off, or generally bamboozled by a ‘Black Hat’ business? Techniques designed to improve search engine rankings (SEO) are described as either ‘Black Hat’ or ‘White Hat’. This is based on the idea in old Hollywood Westerns, where the ‘Good guys’ generally wore white hats and the ‘Bad guys’ black ones. ‘White Hat’ [Read more…]
Consistency, consistency,… and consistency
| 19 March 2018
A trusted member of my network and referral marketing expert, Jacky Sherman of Asentiv knows success in networking comes from following Dr Ivan Misner’s principle of “Visibility, Credibility, Profitability”, and in that order. And I think one key principle of marketing underpins all of this… consistency. Visibility, Credibility, Profitability The principle goes like this: In [Read more…]
I love it when a plan comes together…
| 8 March 2018
I have always enjoyed problem-solving, even as a child I would try to find new ways of doing the most mundane tasks in order to make them faster, more efficient or more fun. Whether it was picking up leaves in the garden, washing my parent’s car, or any other chores, I was always thinking “is [Read more…]
Are you an ‘invisible’ company?
| 11 February 2018
One-third of the respondents in our ongoing graphic design survey (take part here) never employ a graphic designer, because they claim they “…don’t produce any marketing materials as such…”. Can this really be true or is there some misunderstanding of what marketing materials are? Certainly if 33% of businesses don’t do any marketing, then many [Read more…]
Sorry… you’re not important enough
| 29 January 2018
“Sorry I didn’t get back to you I’ve been busy with other client work…” What do you think when you hear this phrase, either directly to you as a client or from a contact who was told this by a supplier? As far as I can recall no supplier has ever said it to me [Read more…]
2018 – The year of MORE!
| 16 January 2018
Hopefully, you had a relaxing Christmas break and are back feeling refreshed and ready to take on the New Year? It can be difficult to get motivated when the day is so short, but now is a great time to put bold new plans into action! Making the most of winter daylight hours Having complete [Read more…]
Do you like spam?
| 12 December 2017
No, not the curiously compressed and rectangular meat-based foodstuff, we mean unsolicited emails. How many times a day are you bombarded with emails from companies you either: No longer want to receive emails from? Or worse still, can’t remember giving your details to in the first place? And it doesn’t matter whether the email is [Read more…]
