On its own, your logo is NOT important

Whaaat?! As someone whose living is based upon crafting carefully designed bespoke logos, surely this is a strange (if not daft) thing for me to say…? Not if you re-read that sentence again… The key is the part that says “on its own”. No matter how amazing, beautiful or clever your logo is, on its  [Read more…]

More about the ‘How’ than the ‘What’

One of Pixooma’s trusted web development partners, John Scotcher of Pearson Treehouse said something which resonated with me. In conversation with me and a client, he said: “…design is not about buying someone based on their portfolio –  it’s about buying into someone who can produce a bespoke design via a process…” And I think  [Read more…]

Why Visual Content should be a Vital Part of your Marketing Strategy

GUEST BLOG: Beth Williams of The Sales Manager What is Content Marketing? And why is it so important? Content Marketing is an approach to advertising which prioritises the creation and distribution of informative content over sales pitches. It’s important because, in the age of social media, content marketing is king! Have I said the words  [Read more…]

Henry Ford’s view on quality

Henry Ford is quoted as saying “Quality is doing the right thing when no one’s watching”, and this is Pixooma’s philosophy too. Let’s take a printed brochure as an example: The copywriter considers every word, comma and full stop very carefully. They examine the text over and over in order to perfect it The photographer  [Read more…]

I don’t like the design

What if you don’t like your designer’s initial concepts? Can your designer simply present alternative ideas, or will your project grind to a halt? Plus, how much could additional rounds of amends cost? This can be an issue, but not when you work with Pixooma because we: Calmly use your feedback to ensure the next proof  [Read more…]

What… you do all that?!

People often ask me questions like: “Can you design websites?”, or logos, posters, packaging, or a whole range of other marketing materials. They’re often surprised to find out I can, as they may feel they are quite distinct products. Similar but different Whilst it’s true that each of these has rather diverse requirements, there are  [Read more…]

The advantages of nibbling

No matter how good your project-management is, sometimes you can’t avoid having several tasks with similar deadlines within the same week. In those situations, I have a simple answer to reduce stress and maximise your chances of completing them all on time… Start ‘nibbling’ It’s very tempting to simply pick a project/task (either due to  [Read more…]

Information overload!

While sat in my local doctor’s surgery recently, I idly scanned the waiting room and realised that almost every available space on the walls, doors and reception desk was covered in notices and other bits of paper. Most of them were impossible to read, were poorly positioned and had similar titles such as ‘Information’, ‘Patient  [Read more…]

Watch out for drips!

We’re all familiar with ‘drip-pricing’ even if we’ve not heard the term before –  it’s the practice of advertising a ‘from £x’ price that’s difficult (or impossible) to actually get. Car dealers use a raft of ‘extras’ to slowly increase the bill Hotel rates only apply for a handful of days, and are twice the  [Read more…]

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