The Trust-o-meter: A ‘Black Hat’ story

In my blog, Heroes and Villains I explained how I believed ‘Black Hat’ and ‘White Hat’ techniques weren’t just restricted to SEO practices. In my opinion, they’re indicative of the overall ethics of a company. Which way is the needle pointing? I’ve always said that in my head I have a sort of ‘Trust-O-Meter’ that gives me  [Read more…]

Heroes and villains

Ever been duped, ripped off,  or generally bamboozled by a ‘Black Hat’ business? Techniques designed to improve search engine rankings (SEO) are described as either ‘Black Hat’ or ‘White Hat’. This is based on the idea in old Hollywood Westerns, where the ‘Good guys’ generally wore white hats and the ‘Bad guys’ black ones. ‘White Hat’  [Read more…]

Consistency, consistency,… and consistency

A trusted member of my network and referral marketing expert, Jacky Sherman of Asentiv knows success in networking comes from following Dr Ivan Misner’s principle of “Visibility, Credibility, Profitability”, and in that order. And I think one key principle of marketing underpins all of this… consistency. Visibility, Credibility, Profitability The principle goes like this: In  [Read more…]

I love it when a plan comes together…

I have always enjoyed problem-solving, even as a child I would try to find new ways of doing the most mundane tasks in order to make them faster, more efficient or more fun. Whether it was picking up leaves in the garden, washing my parent’s car, or any other chores, I was always thinking “is  [Read more…]

Are you an ‘invisible’ company?

One-third of the respondents in our ongoing graphic design survey (take part here) never employ a graphic designer, because they claim they “…don’t produce any marketing materials as such…”. Can this really be true or is there some misunderstanding of what marketing materials are? Certainly if 33% of businesses don’t do any marketing, then many  [Read more…]

Sorry… you’re not important enough

“Sorry I didn’t get back to you I’ve been busy with other client work…” What do you think when you hear this phrase, either directly to you as a client or from a contact who was told this by a supplier? As far as I can recall no supplier has ever said it to me  [Read more…]

2018 – The year of MORE!

Hopefully, you had a relaxing Christmas break and are back feeling refreshed and ready to take on the New Year? It can be difficult to get motivated when the day is so short, but now is a great time to put bold new plans into action! Making the most of winter daylight hours Having complete  [Read more…]

Do you like spam?

No, not the curiously compressed and rectangular meat-based foodstuff, we mean unsolicited emails. How many times a day are you bombarded with emails from companies you either: No longer want to receive emails from? Or worse still, can’t remember giving your details to in the first place? And it doesn’t matter whether the email is  [Read more…]

Why use a designer rather than a printer for your artwork?

When following up on a proposal recently, I was asked by the prospect to clarify what was different about what Pixooma would provide, versus other suppliers. Specifically one from a printer which was significantly cheaper. This was a great question and although I was able to answer it to some degree during our phone call  [Read more…]

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