Henry Ford’s view on quality

Henry Ford is quoted as saying “Quality is doing the right thing when no one’s watching”, and this is Pixooma’s philosophy too. Let’s take a printed brochure as an example: The copywriter considers every word, comma and full stop very carefully. They examine the text over and over in order to perfect it The photographer  [Read more…]

I don’t like the design

What if you don’t like your designer’s initial concepts? Can your designer simply present alternative ideas, or will your project grind to a halt? Plus, how much could additional rounds of amends cost? This can be an issue, but not when you work with Pixooma because we: Calmly use your feedback to ensure the next proof  [Read more…]

What… you do all that?!

People often ask me questions like: “Can you design websites?”, or logos, posters, packaging, or a whole range of other marketing materials. They’re often surprised to find out I can, as they may feel they are quite distinct products. Similar but different Whilst it’s true that each of these has rather diverse requirements, there are  [Read more…]

The advantages of nibbling

No matter how good your project-management is, sometimes you can’t avoid having several tasks with similar deadlines within the same week. In those situations, I have a simple answer to reduce stress and maximise your chances of completing them all on time… Start ‘nibbling’ It’s very tempting to simply pick a project/task (either due to  [Read more…]

Information overload!

While sat in my local doctor’s surgery recently, I idly scanned the waiting room and realised that almost every available space on the walls, doors and reception desk was covered in notices and other bits of paper. Most of them were impossible to read, were poorly positioned and had similar titles such as ‘Information’, ‘Patient  [Read more…]

Watch out for drips!

We’re all familiar with ‘drip-pricing’ even if we’ve not heard the term before –  it’s the practice of advertising a ‘from £x’ price that’s difficult (or impossible) to actually get. Car dealers use a raft of ‘extras’ to slowly increase the bill Hotel rates only apply for a handful of days, and are twice the  [Read more…]

What a difference a day makes…

Ever been stuck trying to solve a seemingly insurmountable problem? Of course you have, we all have, and probably more frequently than we’d like. When I get stuck I use various ways to get a ‘fresh perspective’, and all of them have one thing in common – time. You need to step back and take time  [Read more…]

Handling rejection – pick yourself up and move on!

Throughout my career, I’ve encountered many very creative people who could produce wonderful visuals, but not all of them were good at dealing with ‘rejection’. Pixooma does not operate in this way. I’m sorry I don’t like them It can be a tense time when you first submit design concepts to a new client –  [Read more…]

Every day is a school day…

Ok, I’m a graphic designer and have spent over 20 years honing my skills, so does that mean I know everything? Absolutely not! A love of learning None of us ever stop learning and I love to expand my knowledge across the entire creative discipline: Finding out about new features in the professional creative software  [Read more…]

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