Creating a strong brand identity

Getting your brand identity right is key to building a successful business, and helping your customers to understand who you are and how they can benefit.

Making it memorable

We were approached by Gavin, (an experienced insolvency practitioner), and Jo Bates who were starting a new insolvency and recovery business – Smart Business Recovery – in Leicestershire. They needed a strong, yet memorable brand identity, together with an informative website, that would help them to effectively market, develop and grow the business in the future; but like many start-ups, they were concerned about costs.

In the first instance, we provided separate proposals for the logo and the website, but we also offered a discounted bundle option, which included the two together. This represented good value for money and was a great choice for Gavin and Jo. We then met with them for our ‘Discovery meeting’. This is where we ask lots of questions and have some detailed discussions, so we can really get under the skin of who they were and what their new business represented.

Clarity and choice

Following this meeting, we were much clearer on style, design, imagery, colours, typography and messaging. So, we produced a few different options, from which Gavin and Jo choose their favourite. Once the big decision had been taken, we went on to design their brand identity and website, which was expertly built by one of our developer partners.

When the new brand identity launched, Gavin and Jo were delighted. It enabled their business to grow quickly thanks to the generation of vital new leads. In addition, potential clients were able to understand more about the ways in which Smart Business Recovery could help and support them.

But don’t just take our word for it. Here’s a lovely testimonial from Gavin Bates.

“Mark helped us with our new business. We worked together to design our logo and provide us with our corporate identity. He took a lot of time with us, with many different versions being provided at no extra cost. Looking back I think in truth we weren’t sure what we wanted but Mark’s skill showed through and we got an image we were proud of.

We then moved on to our website and again Mark worked very closely with us, the copywriter and the web designer and project managed the whole process. In truth, the business had started by this stage and the only thing holding the process up was us. Again, we are very pleased with the website.

I would strongly recommend Mark and his services, he was just what we needed to start the new business.”

Gavin Bates, Smart Business Recovery

Creative communications

Helping businesses of all shapes and sizes get their marketing communications sorted out, is what we do. Whether you are a start-up or an established business, we have the skills to make sure you can maximise your marketing potential.

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Smart Business Recovery logo design
Website design –

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