Curley Property Developments and Investments
Client: Paul and Nick Curley from Curley Property Developments and Investments
Relationship: New client
Background: Curley PDI is a family run property company based in Northampton offering offering far greater returns to investors than any bank, ISA, or savings account.
Brief: Curley PDI wanted to use their existing logo to create a complete ‘visual brand’ for their company.
Project: This would involve the development of a range of versatile brand graphics, lots of visuals of the brand in use (online, print, exhibition) and a comprehensive brand guide that could be used for future reference both internally and for third-party contacts.
Result: A wide range of branded visuals were created which enabled the company to have a clear direction when commissioning new work, all of which was documented (along with guidance on usage) in the Brand Guidelines document we created
Added value: Using a range of photoshop ‘mockup templates’ sourced from various sites, we were able to go beyond the presentation of ‘flat’ visuals and produce imagery that showed each item of brand collateral visualised in 3 dimensions. This gave the document a much higher-quality feel and put everything in context