Do you trust reviews?
Founder of Pixooma
Genuine reviews and recommendations are incredibly useful: when a roofer was recently recommended to me – his advice saved me hundreds of pounds, but are all reviews equal?
Should EVERYTHING be reviewed?
Genuine reviews can help you find the best hotels and restaurants, and avoid those that give poor service. And you can't always trust the manufacturer 'blurb' so independent reviews can help you find a reliable, technology products such as TVs, phones and cameras. But surely not EVERYTHING warrants a review? Given that we're asked to review the most mundane of products, some people have decided to have a little fun with it – as you can see in these reviews of buckets, tape and string.
And sometimes the value of the review depends on WHEN it was written. I've been asked for reviews of online purchases the very second the item arrived. This may be a good time to review the delivery service, but if I haven't used the product yet what use is my review of it?
I've been asked for reviews of online purchases the very second the item arrived. This may be a good time to review the delivery service, but if I haven't used the product yet what use is my review of it?
The value of proper reviews
With service-based industries though, I think reviews are very important (which is how I saved money with my recommended roofer). Properly-independent reviews help people make an informed choice. Which is why I'm proud of the Google review rating Pixooma has achieved so far.
Watch out for fakes!
Not all reviews are equal and there is a real problem with fakes online, so it pays to be careful. I've been a member of Which? for many years now and they've been investigating the various ways fake reviews are posted online. Their research has lead to their guide to spotting fake reviews which I'm sure you'll find useful.
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