Over time customers’ needs alter and as a business owner it’s your responsibility to respond in a timely way and embrace change. That’s what we’ve done recently, after we took a step back, revisited our regular communications and asked our loyal customers and prospects for their feedback.
Mix things up
For the last few years, we’ve happily shared information on a weekly basis with subscribers from our different databases. From blogs, top tips and highlighting experiences on certain subjects, as well as plenty of client stories, we have sought to appeal to our different audiences.
It was evident from people’s comments that what we were doing was working, but what also was apparent was a need to listen and adapt our processes, mix things up if you like and make everything more efficient and engaging. This included more thought on the frequency, type and variety of content.
Charles Darwin summarises this thinking perfectly. “It is not the strongest of the species that survives, nor the most intelligent; it is the one most adaptable to change.” Whilst Henry Ford’s famous quote is also relevant in this situation. “If you always do what you've always done, you'll always get what you've always got.”
Finally, there will be my favourite bit of the new emails simply entitled ‘Things I thought I knew, but I was wrong.’…!
The New Frontier
We hope that by tweaking things, our audience will feel more inclined to like, comment and share their thoughts.
With this in mind - welcome to the new frontier… The Pixel will be a monthly email and instead of focusing on just one subject, it will feature lots of them. Our blog will be featured in full, and there will also be links to our popular tools, design tips, portfolio posts and services focus. Plus, there will be:
Finally, there will be my favourite bit simply entitled ‘Things I thought I knew, but I was wrong.’ This section will include something that you hand on heart would have sworn was true, but after further investigation discovered it wasn’t. And blimey there are lots of things that I took as read, but have recently found out are akin to fairy tales.
Creating a community
The whole point of these changes really, is that we want our clients, prospects, suppliers, business contacts and other stakeholders to become more involved, revisit our emails, keep hold of information and share stuff with others. We hope it’s a personal experience, which is both fun and helpful. Essentially, we want them to be part of something which:
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