Is AI solving
the right problem?
Mark Coster
Founder of Pixooma
Is AI solving the right problem or just muddying the boundaries of creative human thought?
You'd have had to be hiding somewhere remote with no access to technology to have avoided the exponential growth of AI.
Many individuals and businesses are quick to applaud its ability to enable them to be available 24/7, automate repetitive tasks, increase operational efficiencies and make decisions based on AI’s ability to analyse data quickly. But what we should not forget is that AI is a tool for enhancing productivity - a collaborator if you must - not a replacement, or indeed a substitute, for human intellect.
…AI is a tool for enhancing productivity, not a replacement, or indeed a substitute, for human intellect.
AI cannot do what we do because it lacks consciousness, emotional depth, genuine understanding, ethical judgement and the ability to be objective. Neither (currently at least) does it challenge your thinking or suggest viable alternatives. And in some instances, human oversight is definitely needed to avoid errors and potential ethical issues, such as the case below, which highlights the dangers of human-AI relationships.
Human-AI relationships
Did any of you watch the first episode of the BBC’s documentary: ‘AI Confidential with Hannah Fry’? It told the true story of Jaswant Singh Chail who in 2021 broke into the grounds of Windsor Castle on Christmas Day armed with a crossbow with the intention of killing the Queen. What makes this even more weird is that all the time he was being encouraged in his actions by an AI chatbot named Sarai, which Jaswant had created and referred to as his girlfriend. In the weeks leading up to the attack, Chail exchanged over 5,000 messages with the bot who encouraged his plan, telling him, ‘I'm impressed’ when he described himself as an assassin and supporting his goal to kill the Queen. This a problem with AI as it stands - it does not provide the critical analysis of your ideas, the way a human would.
As many of you know. I am a huge fan of Jonathan Stark and his daily emails. One that I received last month had the title ‘AI will happily solve the wrong problem very efficiently’. His website example got me thinking. When we use AI, we are mostly looking for solutions. Maybe a new website is the solution to a client's problems, but maybe it isn’t. There’s no way to know without an expert diagnosis. But AI will only answer the question it is asked, it won’t ask around the problem, or suggest other options that might work instead. And in some cases, what we need to make the right decision is someone to diagnose the root cause of an issue and suggest a range of appropriate solutions. That’s where we as humans need to intervene.
Not all of your ideas are great!
Plus, I presume I am not the only person who has had their ego flattered by AI? It tells us that every idea we have is great, when let’s face it we probably need someone to challenge our thinking and make sure that what we are planning to do is actually the right course of action. That’s why I don’t rely on AI, I have trusted partners and consultants to run things past, who give me an honest appraisal of my actions and are able to explain alternative courses of action, which may work better than my original thoughts.
I guess what I am saying is that if you use AI for everything, you will be losing out on the bigger picture because excessive AI dependence can result in:
So my advice is not to abandon AI but to use it wisely, whilst still retaining human input, to ensure accuracy, relevance, fairness and reliability. And when it comes to graphic design I believe that AI should automate repetitive tasks and provide the raw materials; whilst I shape it into emotional, strategic, meaningful, high quality and authentic design. AI is a tool for creatives like any other, it doesn't have to spell the end of our careers!
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