For a few years I used Meet Edgar, it was ok, not perfect but it did the job. However, it’s fair to say that I no longer use it. Instead, I prefer to interact on social media channels when I have the time, or when there is a topic that I want to get involved with.

But depending on who you talk to, scheduling (automating) social media posts/updates is an area of dispute. Marketing purists says that it takes the social out of social media, replaces proactive with reactive and is akin to spamming. Whilst supporters argue that done well and without repetition, it is brilliant and can help your channels to be more consistent in their output, so you can be more organised and strategic.

Whatever your view, it’s important to remember that prescheduling marketing activities is not a set and forget activity. Life can change and things can happen that may affect what you scheduled. You do not want to come across as brash and insensitive if for example you are selling holidays and a pandemic hits! Plus, you need to be available to respond to comments, engage in conversations and generally nurture your followers/connections.