A modern approach to attract new members

“We approached Pixooma to review the branding for Cheyne Walk Club. As a business club founded in 1929, we wanted a new logo that would be more '21st Century' whilst not losing touch with the heritage and history of the venue and the vision and mission of the Club. Mark produced a number of examples that incorporated these elements, but were clean, visually striking and timeless. I would recommend Pixooma as more than just a graphic design company, they also understand branding and are responsive and collaborative to deal with.” James Tarry
Cheyne Walk Club

Northampton’s historic Cheyne Walk Club was formed in 1929 and was initially used exclusively by Chamber of Commerce members. Since then its membership has expanded and it’s now a private members club which anyone is eligible to join.

An outdated image

The club’s committee were worried that the clubs potential to attract new and younger members was hampered by the very traditional design of its current logo, which long term would lead to a decline in membership and revenues. Pixooma was asked to help design a new logo that would successfully:

  1. appeal to a new audience of younger members
  2. be attractive to both men and women
  3. retain a sense of gravitas and authority
  4. make reference to the club’s heritage
  5. work well in the wide range of media and channels that modern marketing requires

A modern club with a proud history

The new logo makes reference to the history of the club by using part of its elegant architecture – the beautiful Victorian portico, but with a clean and bold modern style that will make it much more versatile than the existing logo. It retains the single-colour approach of the old logo which gives it real gravitas and ensures the club’s brand is maintained over a wide variety of media. The club’s committee were presented a number of options to consider and were so happy with Pixooma’s proposals they only needed one round of amends to select and refine their chosen design.

Whether you need to subtly evolve your current logo to bring it into the 21st century, or you need a complete brand overhaul, Pixooma can help guide you through the process to avoid pitfalls which will cost you money in the long-term. Our initial consultations are free so call us today to see how we could help you.

Logo design and sign graphic for Cheyne Walk Club

Previous Cheyne Walk Club logo

Previous logo

Share this article: Share on LinkedIn
Tweet about this on Twitter
Share on Facebook
Share on Google+