Client: Vicky Boulton from Fuel Marketing
Relationship: New client
Date of project: December 2014
Duration of Project: One week
Background: Marshman Price Business Recovery and Insolvency – a client of Fuel Marketing – were rebranding and required a new logo.
Brief: The new name incorporated the initials of the three new directors of the company and this would form part of the new logo. The ‘Leaf’ element, corporate fonts and corporate colours were to remain the same
Project: The new name was much smaller than the existing one, so it could not simply be a replacement of the information, all parts of the logo would need to be rearranged.
Result: A compact, versatile logo that made best use of the elements it contained, whilst still echoing the old logo