Plan for exhibition success. Part One: Strategy

Ok, so you’ve booked an exhibition and paid your deposit. Now you can relax. Or can you? …

In our experience, not everyone plans ahead and considers the materials they’ll need, which leads to panic and mistakes being made. In this five-part series, we’ll give you our top tips to ensure a successful exhibition, starting with strategy.

Ask yourself “Why?”

Why are you doing the exhibition? What do you want to achieve? If you can’t answer these questions, you probably shouldn’t be investing valuable time and money by exhibiting!

There are many reasons that people exhibit, these are some of the main ones:

  1. Generate new leads
  2. Get new signups for your mailing list
  3. Promote a new product or service to an existing market
  4. Improve brand awareness to a new market for you
  5. Strengthen relationships with other exhibitors (supplier/clients etc)

Once you know your aims for a successful exhibition, you can move onto developing marketing campaign plans to achieve them.

Don’t worry, we can help!

Clearly, as experienced graphic designers, we can help with the design of your exhibition materials, but our experience and our trusted suppliers mean we can offer so much more.

We provide bespoke, affordable pay-monthly packages that mean we can ensure everything is meticulously planned, professionally designed, on-brand, on-time and stress-free. 100% Guaranteed. Like to know more? Simply contact us today, or fill out our short questionnaire.

Next: Set realistic expectations

For more information on the importance of planning for exhibitions, check out our next post where we will talk about realistic expectations

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