A modern approach

to attract new members


Northampton's historic Cheyne Walk Club was formed in 1929 and was initially used exclusively by Chamber of Commerce members. Since then its membership has expanded and it's now a private members club which anyone is eligible to join.

An outdated image

The club's committee were worried that the clubs potential to attract new and younger members was hampered by the very traditional design of its current logo, which long term would lead to a decline in membership and revenues. Pixooma was asked to help design a new logo that would successfully:

appeal to a new audience of younger members

be attractive to both men and women

retain a sense of gravitas and authority

make reference to the club's heritage

work well in the wide range of media and channels that modern marketing requires

We wanted a new logo that would be more '21st Century' whilst not losing touch with the heritage and history of the venue. Pixooma produced a number of examples that were clean, visually striking and timeless. I would recommend Pixooma as they understand branding and are responsive and collaborative to deal with.

James Tarry

Committee member,  The Cheyne Walk Club

A modern club with a proud history

The new logo makes reference to the history of the club by using part of its elegant architecture - the beautiful Victorian portico, but with a clean and bold modern style that will make it much more versatile than the existing logo. It retains the single-colour approach of the old logo which gives it real gravitas and ensures the club's brand is maintained over a wide variety of media. The club's committee were presented a number of options to consider and were so happy with Pixooma's proposals they only needed one round of amends to select and refine their chosen design.

Whether you need to subtly evolve your current logo to bring it into the 21st century, or you need a complete brand overhaul, Pixooma can help guide you through the process to avoid pitfalls which will cost you money in the long-term. Our initial consultations are always free.

Just think how a brand like this could help boost your business! Simply fill out our questionnaire and we'll provide you with a bespoke proposal to consider.

Old logo New logo

A comparison between the old and new logos for the club

Other projects we've completed for The Cheyne Walk Club

Roller banner
Co-working space logo

Call us on 01536 217007 or email us today for a no-obligation chat about your logo or branding project.

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