The competition website, Talenthouse was looking for entries for a new motor racing logo and we liked the idea so we submitted our entry as well.
The competition was to design a new logo for the World Endurance racer, Max Chilton. The design needed to be clean, future-proof and aligned with, but not restricted to racing.
A clear racing line
We explored a few different directions and our strongest concept was a clean, simple, versatile logo that alluded to the Union Jack and chequered flag. See our competition entry here.