Logo design for
Your HR Dept
Philip Leech had been looking for a local professional graphic designer to create a logo for his new company, Your HR Dept and found a guest blog from our creative director, Mark Coster on the website Libbylangley.com. He was so impressed by it he got in touch to learn more and ask about how we create logo designs for our clients.
Our bespoke logo process
Over the years we've developed (and continue to improve) our comprehensive logo process, which we carefully guide every client through. These are the steps we take:
A simple visual of conflict
During this process, the concept that really struck a chord with Philip was one which showed a line between the 'H' and 'R'. Your HR Dept specialises in conflict management and resolution, and this line was intended to represent two conflicting parties being brought together, or an intervention in order to prevent further conflict. Contrary to popular belief, it's not important for your logo to 'say what you do', but if it can have a 'story' or have an aspect that gives a hint such as this then that's great. What's key is that the logo 'works' whether you realise what it's about or not.
Philip really loves how versatile his new corporate logo is, and how it's helping him shape the look of his new venture. As part of the logo project we also created some business cards and social media headers, and we look forward to helping 'Your HR Dept' as it grows.
From the initial contact through to the final sign off, Pixooma's attention to detail, excellent advice and encouragement has been invaluable. I have ended up with a logo that not just looks good, but also reflects the nature and purpose of my business. My expectations have been exceeded all through the process