SnowFalls (Let It Snow Ltd)
Client: Emma Curzons of Snowfalls (Let It Snow Ltd)
Relationship: New client
Date of project: September 2014
Duration of Project: Two months
Background: Snowfalls are the Sole European Distributors for the Falling Snow Machine which is used to decorate shop windows and other retail displays
Brief: Snowfalls wanted to create an email campaign to send to their database that would remind people to purchase snow machines for their Christmas displays
Project: The campaign would consist of 3 emails per deployment each covering a separate portion of the database, and there would be 3 deployments during the campaign period. Using Pixooma’s trusted local suppliers for the marketing strategy, copywriting and HTML coding, we were able to design a powerful campaign with real impact.
Result: A highly visual email design was created to best present the product information and the client testimonials. Although Snowfalls did provide some imagery, Pixooma was able to prove that careful selection of stock photography would ensure a greater impact for each email. The 9 emails were all based upon this base template design, with changes to specific content and the stock imagery used.
Added value: Once the project had started, Snowfalls enquired whether it would be possible for them to edit their own emails. Pixooma were able to ensure that using the Mailchimp system, Snowfalls had comprehensive control over the content in the templates. This gave Snowfalls much greater flexibility and the ability to create their own emails in future.