Email Campaign | Snowfalls

“I engaged the services of Mark Coster from Pixooma to design, write and implement a series of emailings to three separate SnowFalls databases. Mark was very personable and understood immediately what was needed, and more importantly what we wanted to achieve. By employing a good thought process, and displaying exceptional attention to detail, he delivered a choice of three different design layouts, from which I simply selected the elements I preferred. Once the design and layout had been finalised, he utilised the services of a professional copywriter to write relevant and impactful content to drive engagement and generate new business opportunities. And once the emails were sent, we were delighted to see that they had successfully helped to jog people’s memories; enabling us to secure important pre-orders of our fantastic snow machines. I would heartily recommend Mark to any other business that needs to raise the profile of their products and services through good design and messaging. Plus, I would also have no hesitation in using him again. What I particularly liked about the way he operated is his honesty. Because he knew exactly where his strengths lay; he was completely up-front about the need to bring in other experts to help deliver the project in a timely and efficient manner.” Emma Curzons
SnowFalls (Let It Snow Ltd)

Client: Emma Curzons of Snowfalls (Let It Snow Ltd)

Relationship: New client

Date of project: September 2014

Duration of Project: Two months

Background: Snowfalls are the Sole European Distributors for the Falling Snow Machine which is used to decorate shop windows and other retail displays

Brief: Snowfalls wanted to create an email campaign to send to their database that would remind people to purchase snow machines for their Christmas displays

Project: The campaign would consist of 3 emails per deployment each covering a separate portion of the database, and there would be 3 deployments during the campaign period. Using Pixooma’s trusted local suppliers for the marketing strategy, copywriting and HTML coding, we were able to design a powerful campaign with real impact.

Result: A highly visual email design was created to best present the product information and the client testimonials. Although Snowfalls did provide some imagery, Pixooma was able to prove that careful selection of stock photography would ensure a greater impact for each email. The 9 emails were all based upon this base template design, with changes to specific content and the stock imagery used.

Added value: Once the project had started, Snowfalls enquired whether it would be possible for them to edit their own emails. Pixooma were able to ensure that using the Mailchimp system, Snowfalls had comprehensive control over the content in the templates. This gave Snowfalls much greater flexibility and the ability to create their own emails in future.

Snowfalls Email Visual - Bringing a Buzz

Snowfalls Email Visual - Create your own christmas magic Snowfalls Email Visual - Turn Heads, Change Minds


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