Who do you trust
in a crisis?
Founder of Pixooma
A crisis, like the one we are currently experiencing, brings out the best and worst in brands and businesses, and or course in customers as well. At a time when brand promises are being severely tested and there are a plethora of outrageous claims and guarantees – we need to know who we can trust.
With shifts in the daily news and people’s behaviours and priorities changing more frequently, we don’t want brands and businesses to sell at us shamelessly, nor do we want them bragging about all the amazing things they are doing to make a difference. No, what we need to steady the ship is quite simple; we want businesses and brands to put people in front of profit and display true altruism.
So, regardless of whether you are a media channel, a supermarket chain, the Government or a small business, your obligations to your audience remain the same. This is not a time to disappear, this is a time to stand up and be counted. Because as consumers we want to be:
It does not mean you should simply flit like a butterfly every five minutes from one job to the next – this clearly isn’t a sensible use of your time
What we at Pixooma offer our customers is what we expect as customers of other brands and businesses. Essentially, our communications are three-fold:
And for those that follow the new rules, there will be rewards at the end of this. Those brands who take the lead, will find that their future post-crisis will offer increased engagement, loyalty, trust and of course sales.
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