Wish you were here?
Founder of Pixooma
I recently came across this sign at a local cemetery and was utterly confused as to why it was there. Take a look at the image below and you'll see what I mean…
We're telling you nothing. Nada. Zip!
Graphic design – whether it's a leaflet, website, or map – is about conveying information clearly and simply. This map looks well executed, but it tells you practically nothing. Essentially what it says is:
On a larger site, this would make more sense: there would probably be facilities that could be indicated with directions, but this cemetery's small enough that you can see all of it from the gate. It is a map for map's sake. It smacks of 'we need a sign' and then deciding to 'fill the space'.
It is a map for map's sake. It smacks of 'we need a sign' and then deciding to 'fill the space'.
Nice artwork, shame about the purpose (or lack of)
Let me be clear I'm not having a go at the designer, they've done a nice job, but here are my suggestions for how it could be improved:
OR, improve the map, with one of the following…
A waste of graphic design
This to me is the absolute opposite of Harry Beck's iconic London 'Tube' map: he took complex information and presented it in a way that was clear, logical and easy to follow. This is a map of nothing - it is simple, but because there is no information conveyed at all!
If I had been asked to produce it I would query what they were trying to achieve. I'm not interested in taking people's money when I feel they'll gain no benefit - it's one of Pixooma's key principles: "Putting you first". So if you have a project in mind and don't know if it will add benefit to your business get in touch I'd be happy to advise.
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