An excellently written brief (well it would be wouldn’t it?)

“There aren't quite enough stars [in Google's ratings] to be able to rate Pixooma as highly as I would like! Starting a new business, I needed some branding and marketing collateral producing. Delivered on time and exactly how I wanted, Mark at Pixooma manages to interpret briefs into exactly how you imagine. I know I can call on Pixooma and their expertise to help me achieve the results I need. I trust in their professionalism and expertise and I have no trouble in recommending them to my peers and colleagues. Thanks Pixooma!” Lorraine Karabin
Words From A Feather

Lorraine Karabin is an experienced writer, but her own freelance writing and proof-reading service, ‘Words From a Feather’ was a new venture. As a new player in the market she was determined that she would look professional from the very beginning in everything she did, and therefore have a brand that indicated she was an experienced professional. She knew that Pixooma would be able to help her to create a bespoke logo that would work perfectly for her and she already had a number of ideas, so was able to provide a very detailed brief which helped to narrow the focus of the first proof we provided.

A creative brand with a creative approach

Lorraine’s preference was to incorporate the use of a quill or feather to be a visual cue, and also to hint strongly at her profession by using a script or handwriting font as she was worried that otherwise the logo could look too ‘corporate’. We were able to provide a number of options for the fonts that could be used and a range of approaches for the feather graphic that Lorraine was able to choose from at the first proof.

Not in the ‘script’

Script fonts can be tricky to work with as there is normally at least one character that doesn’t work in the way that you need it to or that isn’t as clear as you would like. That was true in the evolution of this logo and in the end we used our creative knowledge and Adobe Illustrator experience to carefully use elements from two different script fonts and alter some of the characters to create a bespoke typeface.

The chosen logo has an elegance that ties in with the creative nature of Lorraine’s work, but is also bold, versatile and appropriate to the wide range of applications (both in print and online) that modern marketing demands. Lorraine was extremely pleased with the outcome which included designs for her business stationery and an email signature in the same brand style.

Your logo should be bespoke to you and should reflect the ‘brand personality’ that you want to promote. Whether your brand is quirky, conservative, reserved or outrageous it must still conform to good logo practice and we can help guide you through this process to ensure you get a result that is tailored to you.  Our initial consultations are free so why not contact us today to discuss your next brand project?

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